What comes after 24?

The answer seems to be very simple, isn’t it? Well, most of you will think the correct answer is 25. But, just think again before jumping to any conclusion. Did the question ever say anything about order like ascending or descending? Or, forget order… Does our question here tell that “24” is a part of any numerical series? For 24 as a number, the next number can be 23 or 25. Ask me and the answer you will get is “another day” – considering it as 24 hours. I asked one of my friends who was about to get married and he replied to this questions as “more responsibility” – Responsibility in terms of family, career and of course money!

Ask a child and I’m sure you’re likely to get various different answers. Do we know why? The answer is: a child never thinks and works in a predefined boundary. A child has a different vision for the world compared to that we have as an adult. That’s what I call, in a true sense, “New Sense”!

This is just another question which we consider so naïve and obvious yet, we forget to think beyond the obvious. The reason, as I see, is our human brain is so used to constraints that it fails to see beyond constraints. Since childhood, we had been taught to be within constraints. Our education system teaches us to work in boundary conditions. It never taught us and encouraged us to take a step beyond our boundary.

In any business arena, we tend to play with numbers and analyze what numbers tell us. But, can we really believe these numbers? According to the 2001 census, India’s literacy rate for the population, aged seven and above, was 65.4 per cent. What does this number really mean? Can 561 million people, that this rate implies, read a newspaper headline in their own language? Not really. What it means is that households across India reported 65.4 per cent of its members to be “literate”, when the census fieldworker showed up. The literacy rate is a perceptual number — people perceived to be literate. It is not an accurate indicator of the proportion of readers in the population.

Now, consider another research – courtesy of NPD Research: According to their “Kids and Digital Content” study, “Kids are becoming increasingly tech-savvy, playing video games and using and downloading content to cell phones, computers and portable digital music players as young as age 2.”  The study examines kids age 2 to 14 and their device and content habits, asking them, and yes, their mothers, about their digital lives.

According to NPD, “only 15 percent” of 2- to 5-year-olds are using cell phones, but 62 percent of 11- to 14-year-olds use them.

2-year-olds using cell phones?

I have an almost-three-year-old nephew and he could use a cell phone – as a passenger in a dump truck, a percussion instrument, or something new to hurtle through the basketball hoop. But he’s not ordering up a custom ringtone anytime soon. Or maybe they’re talking about simply saying hello to grandma on the cell phone, once out of the ten times you try?

These instances clearly indicate that somewhere something is wrong and we need work out something for our future generations. You may be aware that each year hundreds and thousands of money are spent on hoardings and TV Ads by FMCG companies. They’re blowing investor’s money in these conventional medium of Advertisements but is any value or worth being taken out? How many of us actually read the hoarding and then go to a retail store to buy that product/service? In my life, I don’t recollect any such instance.

Therefore, it is now the right time to take a step forward in spreading “New Sense!” Our business today needs a totally different and unconventional thinking to look at various functions and at entire business also.

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